Cereal

Last Updated: October 16, 2025
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Breakfast Cereal

WIC Approved

  • 12 oz box or larger
  • National/ Specialty Brands and Store Brands
160

Do Not Buy

  • Organic
  • Single serve packets

Approved Brands and Products

Whole grain cereal is indicated by a *

Always Save

  • Crisp Rice
  • Frosted Shredded Wheat
  • Toasted Oats

Avenue A

  • Corn Flakes
  • Toasted Oats*

Best Choice

  • Corn Flakes
  • Crisp Rice
  • Crispy Hexagons
  • Enriched Bran Flakes
  • Frosted Shredded Wheat
  • Happy Os
  • Honey and Oat Clusters with Almonds
  • Wheat Flakes

Best Yet

  • Bite Size Shredded Wheat*
  • Bran Flakes*
  • Corn Flakes
  • Crispy Rice
  • Frosted Shredded Wheat* (Strawberry*)
  • Honey Oats and Flakes*
  • Honey Oats and Flakes with Almonds*
  • Toasted Oats*

Bowl and Basket

  • Bite Size Frosted Shredded Wheat
  • Bran Flakes
  • Corn Flakes
  • Crispy Corn Squares
  • Crispy Rice
  • Crispy Rice Squares
  • Toasted Oats

Clear Value

  • Corn Flakes
  • Toasted Oats*

Essential Everyday

  • Corn Flakes
  • Crispy Hexagons
  • Crispy Rice
  • Crunchy Corn Squares
  • Crunchy Oat*
  • Crunchy Oat Squares*
  • Crunchy Rice Squares
  • Crunchy Wheat Squares*
  • Frosted Shredded Wheat* (Strawberry*)
  • Honey Oats and Flakes* (Almond*)
  • Nutty Nuggets
  • Toasted Oats*
  • Wheat and Bran Flakes*

Food Club

  • Bite Size Frosted Shredded Wheat*
  • Bran Flakes*
  • Corn Flakes
  • Corn Squares
  • Crisp Rice
  • Frosted Shredded Wheat*
  • Honey and Oats* (With Almonds)
  • Toasted Oats*
  • Twin Grain Crisp
  • Wheat Squares*

Food Lion

  • Bite Size Frosted Shredded Wheat*
  • Bran Flakes*
  • Corn Flakes
  • Oats and More* (With Almonds*, With Honey*)
  • Strawberry Frosted Shredded Wheat*
  • Tasteeos*
  • Toasted Oats*
  • Toasted Rice

Foodtown

  • Corn Flakes
  • Crunchy Oat Squares*
  • Frosted Shredded Wheat*
  • Oats and More with Almonds
  • Tasteeos
  • Toasted Oats

Freedom’s Choice

  • Bran Flakes
  • Corn Flakes
  • Crisp Rice
  • Frosted Shredded Wheat*
  • Toasted Oats
  • Crispy Honey Oats and Flakes with Almonds

General Mills

  • Cheerios* (Oat Crunch Berry, Veggie Apple Strawberry, Multi Grain, Multigrain Strawberry, Vanilla Spice, Veggie Blueberry Banana)
  • Chex (Blueberry*, Cinnamon*, Corn, Rice, Vanilla, Wheat*)
  • Fiber One Honey Clusters
  • Kix* (Berry Berry, Honey)
  • Sesame Street (123 Berry Numbers, Cinnamon Letters)
  • Total Whole Grain*
  • Wheaties*
  • Bluey*

Grain Berry

  • Apple Cinnamon Toasted Oats
  • Cinnamon Frosted Toasted Oats
  • Honey Nut Toasted Oats
  • Original Toasted Oats

Great Value

  • Bite Size Shredded Wheat*
  • Bran Flakes
  • Corn Flakes
  • Corn Squares
  • Frosted Shredded Wheat* (Strawberry)
  • Os Oats
  • Rice Crisps
  • Rice Squares
  • Toasted Oats
  • Toasted Whole Grain Oat Spins

Hannaford

  • Bite Size Frosted Shredded Wheat*
  • Corn Flakes
  • Crispy Hexagons
  • Crispy Rice
  • Easy Living Oat Squares
  • Frosted Shredded Wheat* (Strawberry)
  • Nutty Nuggets*
  • Oats and More (With Almonds, With Honey)
  • Tasteeos*
  • Toasted Corn
  • Toasted Rice
  • Toasted Wheat Squares*
  • Wheat Bran Flakes*

Hospitality

  • Corn Flakes

Hy Top

  • Bite Size Frosted Shredded Wheat
  • Corn Flakes*
  • Toasted Oats*
  • Bran Flakes*
  • Frosted Shredded Wheat*
  • Honey Oats and Flakes with Almonds*

Hyde Park

  • Corn Flakes

IGA

  • Bite Size Frosted Shredded Wheat *
  • Bite Size Shredded Wheat*
  • Bran Flakes*
  • Corn Flakes
  • Corn Squares
  • Crispy Corn and Rice
  • Crispy Rice
  • Honey Oats and Flakes (With Almonds)
  • Original Toasted Oats*
  • Rice Squares
  • Toasted Oats*

Kemach

  • Bran Flakes*
  • Corn Flakes*
  • Crisp Rice
  • Multi Grain Toasted Oats*
  • Toasted Oats*
  • Wheat Flakes*

Kellogg’s

  • All Bran Complete Wheat Bran Flakes*
  • Corn Flakes (Cinnamon, Honey)
  • Crispix
  • Frosted Mini Wheats* (Bite Size Pumpkin Spice, Blueberry Muffin, Strawberry, Blueberry, Cinnamon Roll, Filled*, Golden Honey, Little Bites*, Original*, Pumpkin Spice, Mini Bites Chocolate, Cocoa, Pumpkin Pie Spice)
  • Honey Almond Ancient Grains*
  • Rice Krispies
  • Special K * (Protein, Banana*, Multi Grain*, Original*, Protein Multi Grain)

Kashi

  • Organic Cocoa Clusters
  • Organic Blueberry Clusters*
  • Organic Honey Toasted*

Key Foods

  • Bite Size Frosted Shredded Wheat*
  • Corn Flakes
  • Toasted Oats*

Kiggins

  • Bite Size Frosted Shredded Wheat*
  • Bite Size Shredded Wheat*
  • Corn Flakes
  • Corn Squares*
  • Rice Squares*

Krasdale

  • Corn Flakes
  • Honey Oats and Flakes
  • Toasted Oats*

Life Everyday

  • Corn Flakes
  • Toasted Oats

Market Pantry

  • Corn Flakes
  • Crunchy Oat Squares Cereal
  • Frosted Shredded Wheat*
  • Toasted Oats*
  • Toasted Rice Cereal

Morning Cheers

  • 7 Grain Flakes
  • Bran Flakes
  • Bran Sticks
  • Cocoa Flakes
  • Corn Flakes Gluten Free
  • Frosted Flakes
  • Honey Nut Corn Flakes
  • Toasted O’s

Malt O Meal

  • Frosted Mini Spooners* (Blueberry*, Strawberry*)
  • Crispy Rice

My Essentials

  • Frosted Shredded Wheat*

Our Family

  • Bite Size Shredded Wheat*
  • Corn Flakes
  • Crisp Rice
  • Toasted Oats*

Post

  • Grape Nuts*
  • Grape Nuts Flakes*
  • Great Grains* (Banana Nut Crunch*, Crunchy Pecan*)
  • Honey Bunches of Oats* (Honey Roasted*, Vanilla*, Vanilla Bunches*, with Almonds*, Cinnamon Bunches, Maple and Pecans)

Parade

  • Bite Size Shredded Wheat*
  • Corn Flakes
  • Crisp Rice
  • Toasted Oats*

PICs

  • Corn Flakes
  • Crispy Rice
  • Crispy Honey Oats and Flakes
  • Frosted Shredded Wheat*
  • Honey Oats and Flakes with Almonds
  • Toasted Corn Chips
  • Toasted Oats
  • Toasted Rice Crisps
  • Wheat Bran Flakes*

Price Chopper

  • Good Choice Oat Squares*
  • Strawberry Frosted Shredded Wheat*

Price Rite

  • Bran Flakes*
  • Corn Flakes
  • Frosted Shredded Wheat*
  • Honey Oat Clusters with Almonds
  • Shredded Wheat*
  • Toasted Oats*

Quaker

  • Life Cereal (Multigrain, Original Multigrain*, Strawberry Multigrain*, Vanilla Multigrain*)
  • Oatmeal Squares* (Brown Sugar*, Cinnamon*, Honey Nut*)
  • Mighty Life (Strawberry Blueberry*, Very Vanilla Multigrain*)

Ralston Foods

  • Corn Biscuits
  • Corn Flakes
  • Crisp Rice
  • Frosted Shredded Wheat*
  • Oats and More Almonds Honey Oat Clusters
  • Tasteeos
  • Wheat Bran Flakes*

Red and White

  • Corn Flakes
  • Toasted Oats*

Wheat Pockets*Safeway

  • Wheat Pockets*

Sunbelt Bakery

  • Sunbelt Simple Granola*

Shurfine

  • Crispy Rice
  • Honey Oats and Flakes
  • Oats and More (With Almonds, With Honey)
  • Rice Squares
  • Toasted Oats*
  • Bran Flakes*
  • Wheat Squares*

Signature Kitchens

  • Corn Flakes
  • Oats and Almonds
  • Oats and More with Honey
  • Shredded Wheat Bites
  • Toasted Oats*

Signature Select

  • Bran Flakes*
  • Corn Pockets
  • Crispy Rice
  • Frosted Shredded Wheat Bite Size*
  • Nutty Nuggets*
  • Rice Pockets
  • Toasted Oats

Stop and Shop

  • Bran Flakes*
  • Corn Flakes
  • Corn Squares
  • Crispers
  • Crispy Rice
  • Frosted Shredded Wheat*
  • Honey Crunchin Oats (With Almonds)
  • Nutty Nuggets*
  • Oat Squares*
  • Oats and O’s*
  • Rice Squares
  • Whole Grain Shredded Wheat*

Taanug

  • Corn Flakes
  • Crisp Rice
  • Rice Squares
  • Toasted Oats

That’s Smart

  • Corn Flakes
  • Crisp Rice
  • Toasted Oats*

Tops

  • Bite Size Frosted Shredded Wheat* (Strawberry)
  • Bite Size Shredded Wheat*
  • Corn Flakes
  • Corn Squares
  • Crisp Rice
  • Crispy Rice
  • Friendly Harvest Bran Flakes*
  • Oat Squares*
  • Oats and More (Honey Roasted, With Almonds)
  • Rice Squares
  • Strawberry Frosted Shredded Wheat*
  • Toasted Oats*
  • Twin Grain Crisp*

Urban Meadow

  • Corn Flakes
  • Crispy Rice
  • Toasted Oats*

Valu Time

  • Bran Flakes*
  • Corn Flakes
  • Crisp Rice
  • Frosted Shredded Wheat*
  • Toasted Oats*

Wegmans

  • Corn Flakes
  • Corn Squares
  • Crispy Rice
  • FYFGA Oat Crisps*
  • FYFGA Strawberry Shredded Wheat*
  • Oat Crisps*
  • Oats and Honey* (With Almonds*)
  • Rice Squares
  • Toasted Oats*

Weis

  • Bite Size Frosted Shredded Wheat*
  • Corn Flakes
  • Honey Oats and Flakes (With Almonds),
  • Quality Bite Size Frosted Shredded Wheat*
  • Quality Bite Size Toasted Corn
  • Quality Bite Size Toasted Rice
  • Quality Crispy Corn and Rice
  • Quality Crispy Rice
  • Quality Multigrain Toasted Oats*
  • Quality Strawberry Frosted Shredded Wheat*
  • Quality Toasted Oats*
  • Quality Wheat Bran Flakes*

Western Beef

  • Corn Flakes
  • Toasted Oats*

White Rose

  • Corn Flakes
  • Frosted Shredded Wheat*
  • Toasted Oats*

Hot Cereal

WIC Approved

  • 9.8 oz box or larger

Approved Brands and Products:

Best Choice

  • Original Instant Oatmeal

Best Yet

  • Original Instant Oatmeal Packs

Bowl and Basket

  • Original Instant Oatmeal

Cream of Rice

  • Hot Cereal
  • Instant Packs

Cream of Wheat

  • 1 Minute Cereal
  • 2.5 Minute Cereal
  • Instant Packs
  • Instant Whole Grain
  • Whole Grain 2.5 Minute Cereal

Essential Everyday

  • Creamy Wheat
  • Instant Grits Packs
  • Instant Oatmeal Packets

Food Club

  • Instant Oatmeal Packets

Great Value

  • Regular Instant Oatmeal Packets

Hannaford

  • Regular Instant Oatmeal Packs

IGA

  • 100% Natural Old Fashioned Oatmeal
  • 100% Natural Whole Grain Quick Oats
  • Original Instant Oatmeal Packs

Malt O Meal

  • Farina Original Hot Wheat Cereal
  • Original Hot Wheat Cereal

Maypo

  • Instant Maple Oatmeal
  • Maple Oatmeal with Quinoa
  • Vermont Style Maple Oatmeal

My Essentials

  • Regular Instant Oatmeal Packs

Paskesz

  • Original Instant Oatmeal

PICs

  • Instant Regular Oatmeal Packs

Price Rite

  • Regular Instant Oatmeal Packs

Price Rite

  • Regular Instant Oatmeal Packs

Quaker

  • Avena Instantanea Instant Oatmeal
  • Instant Oats with Iron
  • Original Instant Grits
  • Original Instant Oatmeal Packs

Ralston Foods

  • Regular Instant Oatmeal

Shop Rite

  • Original Instant Oatmeal Packs

Shurfine

  • Original Instant Oatmeal Packs

Signature Select

  • Original Instant Oatmeal Packs

Stop and Shop

  • Instant Oatmeal Packs

Tops

  • Original Instant Oatmeal

Urban Meadow

  • Regular Instant Oatmeal

Wegmans

  • Instant Oatmeal Packs

Weis

  • Quality Original Instant Oatmeal